RudderStack is a customer data platform (CDP) that helps businesses collect, process, and route customer data to various destinations. It provides an open-source, privacy-focused alternative to traditional CDPs, allowing companies to maintain control over their data. RudderStack offers seamless integration with a wide range of data sources and destinations, including analytics tools, marketing platforms, and data warehouses. Its flexible architecture enables real-time data streaming and transformation, making it easier for organizations to build comprehensive customer profiles and derive actionable insights. With features like event tracking, identity resolution, and data governance, RudderStack empowers businesses to create personalized customer experiences while ensuring data privacy and compliance with regulations like GDPR and CCPA.